Acceptance of sports websites: a conceptual model

Youngjin Hur · Yong Jae Ko · Cathryn L. Claussen

39 citations0/0 files storedInternational Journal of Sports Marketing and Sponsorship

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Sports, Gender, and Society

Abstract

The purpose of this study is to develop a Sport Website Acceptance Model (SWAM) based on the Technology Acceptance Model (TAM; Davis, 1989). To better explain sports fans' decision-making processes in using sports websites, we incorporated salient consumer variables as sports involvement and psychological commitment and added trustworthiness and enjoyment to the TAM. The paper concludes with implications for future research and for application to online sports business.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1994The Commitment-Trust Theory of Relationship Marketing 1995An Integrative Model of Organizational Trust 1998Not So Different After All: A Cross-Discipline View Of Trust 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1

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