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Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising

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References

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241 cited

1992A Comparison of Print Advertisements from the United States and France217 cited

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2016Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals79 cited
2008Nudity of female and male models in primetime TV advertising across seven countries70 cited
2015Romance, risk, and replication: Can consumer choices and risk-taking be primed by mating motives?65 cited
2007Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising63 cited
2006The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal61 cited
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2012How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising51 cited
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