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When confrontational images may be counter productive: reinforcing the case for pre-testing communications in sensitive areas

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References

2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students330 cited
1997Advertising and sales promotion strategy182 cited
1997Negative Outcomes, Threats and Threat Appeals: Widening the Conceptual Framework for the Study of Fear and Other Emotions in Social Marketing Communications65 cited
1984Promotion: Analysis, creativity, and strategy22 cited

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2011Involving Men in Efforts to End Violence Against Women228 cited

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