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The Oxford Textbook of Marketing · Study

WorkThe Oxford Textbook of Marketing

Unknown author2000

Work2000

The Oxford Textbook of Marketing

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41 citations·0/0 files stored·Qualitative Market Research An International Journal

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Marketing and Advertising Strategies Management and Marketing Education Consumer Behavior and Market Dynamics

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2005Creating customer value in the not-for-profit sector: a case study of the British Library 2011Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers 2015Trends in optimization models of sales force management 2017Consumer’s Perspective and Retailer’s Consideration Towards Purchase of Private Label Brands 2019How to build great research groups 2005Missing links: Product classification theory and the social characteristics of goods 2010Online Image of Multinational Hotel Brands on Different Language Platforms 2006Research Note: Needs of, and Readiness to Respond to the Needs of Japanese Pensioners in Long-Stay Tourism in Chiangmai Province, Thailand

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Year2000

Typeother

Published2000-12-01

VenueQualitative Market Research An International Journal

ISSN-L1352-2752

Languageen

Citations41

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/qmr.2000.3.4.215.1

openalex_workW1518865129

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