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The Oxford Textbook of Marketing
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  • 2005Creating customer value in the not-for-profit sector: a case study of the British Library32 cited
  • 2011Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers28 cited
  • 2015Trends in optimization models of sales force management23 cited
  • 2017Consumer’s Perspective and Retailer’s Consideration Towards Purchase of Private Label Brands21 cited
  • 2019How to build great research groups19 cited
  • 2005Missing links: Product classification theory and the social characteristics of goods16 cited
  • 2010Online Image of Multinational Hotel Brands on Different Language Platforms13 cited
  • 2006Research Note: Needs of, and Readiness to Respond to the Needs of Japanese Pensioners in Long-Stay Tourism in Chiangmai Province, Thailand10 cited
  • 2023Professions, Proficiency, and Place: An Introduction1 cited

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