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Measuring brand experiences cross-nationally · Study

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ArticleMeasuring brand experiences cross-nationally

Ulla A. Saari2017

Article2017

Measuring brand experiences cross-nationally

Ulla A. Saari · Saku Mäkinen

12 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1993Cultures and Organizations: Software of the Mind.1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Dimensions of Brand Personality 1998Assessing Measurement Invariance in Cross‐National Consumer Research 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2011Specification, evaluation, and interpretation of structural equation models 1999Experiential Marketing 1998Constructive Consumer Choice Processes

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Year2017

Typearticle

Published2017-01-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations12

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-016-0022-4

openalex_workW2581228634

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