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Measuring brand experiences cross-nationally
16 references·0 citing·41 second hop
Measuring brand experiences cross-nationally (2017)Measuring brand experiences cross-nationa…Welcome to the experience economy (2019)Welcome to the experience eco…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Structural equations modeling: Fit Indices, sample size, and advanced topics (2009)Structural equations modeling…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Understanding cultures and im…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Experiential Marketing (1999)Experiential MarketingConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Possessions and the Extended Self (1988)The case for motivated reasoning. 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References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 1999Experiential Marketing2,989 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2009Structural equations modeling: Fit Indices, sample size, and advanced topics2,261 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited

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  • 2002Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE1,732 cited
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