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ChapterOperationalizing the marketing concept

Paulette Padanyi2007

Chapter2007

Operationalizing the marketing concept

Paulette Padanyi

6 citations·0/0 files stored·Routledge eBooks

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1994The Capabilities of Market-Driven Organizations 1990The Effect of a Market Orientation on Business Profitability 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?1997Moving Beyond Dyadic Ties: A Network Theory of Stakeholder Influences 1993MARKOR: A Measure of Market Orientation

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Year2007

Typechapter

Published2007-12-13

VenueRoutledge eBooks

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4324/9780203936023.pt1

openalex_workW2493535259

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