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Operationalizing the marketing concept
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Operationalizing the marketing concept (2007)Operationalizing the marketing conceptStrategic Marketing for Non Profit Organizations (2017)Strategic Marketing for Non P…Strategic Orientation and Firm Performance in an Artistic Environment (2000)Strategic Orientation and Fir…Measuring the Unmeasurable: Empirical Studies of Nonprofit Organization Effectiveness from 1977 to 1997 (1998)Measuring the Unmeasurable: E…Multiple Constituencies and the Social Construction of Nonprofit Organization Effectiveness (1997)Multiple Constituencies and t…Moving Beyond Dyadic Ties: A Network Theory of Stakeholder Influences (1997)Moving Beyond Dyadic Ties: A …The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes (1994)The Influence of the Market O…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)Stakeholder Influence Strategies (1999)Proactive environmental strategies: a stakeholder management perspective (2002)An organizational theoretic review of green supply chain management literature (2010)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Culture's Consequences: International Differences in Work-Related Values. (1983)The Interpretation of Cultures (2017)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1997Moving Beyond Dyadic Ties: A Network Theory of Stakeholder Influences2,521 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 2017Strategic Marketing for Non Profit Organizations750 cited
  • 2000Strategic Orientation and Firm Performance in an Artistic Environment702 cited
  • 1994The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes413 cited
  • 1998Measuring the Unmeasurable: Empirical Studies of Nonprofit Organization Effectiveness from 1977 to 1997401 cited
  • 1997Multiple Constituencies and the Social Construction of Nonprofit Organization Effectiveness

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313 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
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