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Advertising: What It Is and How to Do It
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Advertising: What It Is and How to Do It (1980)Advertising: What It Is and How to Do ItOh Mr Porter! A Re‐Appraisal of Competitive Strategy (1989)Oh Mr Porter! A Re‐Appraisal …Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Adding value to retail financial services (1997)
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  • 1989Oh Mr Porter! A Re‐Appraisal of Competitive Strategy38 cited

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