Oh Mr Porter! A Re‐Appraisal of Competitive Strategy

Richard Speed

38 citations0/0 files storedMarketing Intelligence & Planning

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Business Strategies and Innovation Management and Organizational Practices Strategic Planning and Analysis

Abstract

Michael Porter′s work, has since it first appeared in 1980, been widely read by academics and students. Perhaps more significantly, Porter has become an academic whose ideas are read and used by executives. Recently Porter′s work has been criticised. This article reviews and discusses these criticisms and attempts to define the status of Porter′s model as a result. The article offers in conclusion a view of Porter′s model that is thought to be realistic.

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1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1985Competitive Advantage: Creating and Sustaining Superior Performance 1985Competitive advantage, creating and sustaining superior performance 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1968Benefit Segmentation: A Decision-Oriented Research Tool 1997COMPETITIVE STRATEGY 1978Strategies for Low Market Share Business 1977Marketing: Basic concepts and decisions

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