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ArticleStrategies for Low Market Share Business

Richard G. Hamermesh1978

Article1978

Strategies for Low Market Share Business

Richard G. Hamermesh · M. Jack Anderson · Jennifer Harris

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Business Strategies and Innovation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2001The sustainability of growth in small‐ and medium‐sized enterprises 1986Evaluating the Research on Strategy Content 1986What is an Attractive Industry?2011Resource determinants of strategy and performance: The case of British exporters 1987Path analysis of the relationship between market share, business‐level conduct and risk 1997Competitive strategies and business performance: evidence from the adhesives and sealants industry 1991Profitability and market share: A reflection on the functional relationship 2010Niche marketing and strategic capabilities: an exploratory study of specialised firms

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Year1978

Typearticle

Published1978-05-01

Languageen

Citations151

Files0 public / 0

ShelfBusiness Strategies and Innovation

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openalex_workW75720669

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