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• 2001The sustainability of growth in small‐ and medium‐sized enterprises172 cited
• 1986Evaluating the Research on Strategy Content141 cited
• 1986What is an Attractive Industry?112 cited
• 2011Resource determinants of strategy and performance: The case of British exporters104 cited
• 1987Path analysis of the relationship between market share, business‐level conduct and risk102 cited
• 1997Competitive strategies and business performance: evidence from the adhesives and sealants industry81 cited
• 1991Profitability and market share: A reflection on the functional relationship77 cited
• 2010Niche marketing and strategic capabilities: an exploratory study of specialised firms75 cited
• 1983Evaluation of the strategies and performance of low ROI market share leaders73 cited
• 2009Niche firms and marketing strategy70 cited
• 2000How does marketing effectiveness mediate the effect of organizational culture on business performance? The case of service firms70 cited
• 1985Strategic Implications of Market Share Attraction Models64 cited
• 1996Export market expansion strategy: Differences between market concentration and market spreading60 cited
• 2018The Financial Performance Implications of Differential Marketing Strategies: Exploring Farms that Pursue Local Markets as a Core Competitive Advantage