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Marketing: Basic concepts and decisions · Study

BookMarketing: Basic concepts and decisions

William M. Pride1977

Book1977

Marketing: Basic concepts and decisions

William M. Pride · O. C. Ferrell

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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1997Services considered important to business customers and determinants of bank selection in Kuwait: a segmentation analysis 2008No Man's Brand—Brands, Institutions, and Fashion 1993The Influence of Others as a Barrier to Recreation Participation Among Early Adolescents 1999Managing Brand Portfolios: Why Leaders Do What They Do 2007The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator 1987Recall and recognition effects of brand name imagery 1985Resellers’ Supplier Selection Criteria for Different Consumer Products 1980Can Your Marketing Planning Procedures be Improved?

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Year1977

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Published1977-01-01

Languageen

Citations112

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ShelfMarketing and Advertising Strategies

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openalex_workW1568582155

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