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• 1997Services considered important to business customers and determinants of bank selection in Kuwait: a segmentation analysis103 cited
• 2008No Man's Brand—Brands, Institutions, and Fashion92 cited
• 1993The Influence of Others as a Barrier to Recreation Participation Among Early Adolescents85 cited
• 1999Managing Brand Portfolios: Why Leaders Do What They Do82 cited
• 2007The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator65 cited
• 1987Recall and recognition effects of brand name imagery61 cited
• 1985Resellers’ Supplier Selection Criteria for Different Consumer Products53 cited
• 1980Can Your Marketing Planning Procedures be Improved?52 cited
• 2004Beliefs and Expectations of Principles of Marketing Students44 cited
• 1988Applicability of marketing concepts and management activities in the Third World: An empirical investigation44 cited
• 1987An Evaluation of Progress in the Development of a Definition of Marketing39 cited
• 1989Oh Mr Porter! A Re‐Appraisal of Competitive Strategy38 cited
• 1994“The case of the midnight judges” and multiple audience discourse: Chief Justice Marshall and Marbury V. Madison33 cited
• 1989Demarketing Strategy in Shortage Marketing Environment