Article2006

The Price Is Right: An Experiential Pricing Concepts Game

28 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Educational Games and Gamification Innovative Teaching Methodologies in Social Sciences

Abstract

Generation Y has taken over college campuses, bringing with it a unique set of challenges. This generation grew up with the Internet, video games, cell phones, etc. They expect entertainment. The Principles of Marketing class is filled with different business (and non-business) majors. As such, many of the Gen Y students are apathetic to the course. Students view pricing as one of the most boring topics of the semester, with most textbooks focusing on lists of concepts. Playing the Price is Right game makes these concepts easier to understand. Students enjoy the game and claim that it helps them learn much better than rote memorization of terms.

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References

1991Active learning : creating excitement in the classroom 1994Promoting active learning: strategies for the college classroom 2001A Psychographic Analysis of Generation Y College Students 1995TEACHING TOOLS: TEACHING METHODS IN UNDERGRADUATE ECONOMICS 2005An Assessment of the Effectiveness of an in-Class Game on Marketing Students’ Perceptions and Learning Outcomes 2004Beliefs and Expectations of Principles of Marketing Students 1999Undergraduate Marketing Education in the 21st Century: Views from Three Institutions

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