Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course

Abstract

Engaging students in learning is an ongoing challenge to marketing educators. This paper examines the use of a virtual third place as one way to address this challenge. Oldenburg’s concept of a “third place” is integrated with Kolb’s experiential learning cycle to understand how virtual third places enhance learning. A case study of the use of a course blog in a marketing promotions course is presented, and benefits and challenges of the use of blog technology are discussed. Students’ assessments of the blog are provided.

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