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The Price Is Right: An Experiential Pricing Concepts Game

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2008The Orientation Evaluation Matrix (OEM): Are Students Customers or Products?23 cited
2011Marketing Feud: An Active Learning Game of (Mis)Perception21 cited
2014Journal of Business Cases and Applications21 cited
2019The role of personal relevance in the value creation process of edutainment consumption19 cited
2007Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course11 cited
2009Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool11 cited
2024Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education

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10 cited

2012Playing With a Concept8 cited

2016Operation Valuation8 cited