Welcome to the Matrix: E-Learning Gets a Second Life

Abstract

To date more than 100 schools and educational institutions from more than 20 countries are teaching in a virtual world (Rzewnicki 2007). For those who are new to virtual worlds understanding how to incorporate this technology to provide a meaningful contribution can be overwhelming. The purpose of this article is to conceptually explore the use of virtual worlds as a pedagogical tool for marketing educators. We discuss the advantages and disadvantages of teaching in these environments, propose strategies for a successful transition and offer suggestions on how these environments can enhance the marketing curriculum.

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