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Diana L. Haytko · Study

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Diana L. Haytko

13 works· latest 2019· 5 institutionscluster: provisionalORCID 0000-0002-5317-4106

h-index13

i1013

Citations2,257

Works here13

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Most cited in this library

Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings1997 · 845 citations
What drives college-age Generation Y consumers?2008 · 493 citations
It’s all at the mall: exploring adolescent girls’ experiences2004 · 268 citations
Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers2004 · 201 citations
Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners2008 · 112 citations

Works

13 shown

Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States

Journal of International Consumer Marketing·2019·4 authors

63citations

An offer you can’t refuse: consumer perceptions of sales pressure

Journal of the Academy of Marketing Science·2015·3 authors

41citations

Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?

Journal of Global Marketing·2011·3 authors

52citations

What's your preference?

Management Research News·2009·2 authors

59citations

Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum

Journal of applied sport management·2009·3 authors·Open access

41citations

Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners

Marketing Education Review·2008·3 authors

112citations

What drives college-age Generation Y consumers?

Journal of Business Research·2008·2 authors

493citations

The Price Is Right: An Experiential Pricing Concepts Game

Marketing Education Review·2006·1 author

28citations

Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool

Marketing Education Review·2006·3 authors

25citations

Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers

Journal of the Academy of Marketing Science·2004·1 author

201citations

It’s all at the mall: exploring adolescent girls’ experiences

Journal of Retailing·2004·2 authors

268citations

Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings

Journal of Consumer Research·1997·2 authors

845citations

Self-concept theory: applications in advertising

Journal of Marketing Communications·1996·2 authors

29citations