Business strategy, organizational culture, and market orientation

Kwaku Appiah‐Adu · Charles Blankson

49 citations0/0 files storedThunderbird International Business Review

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International Business and FDI Innovation and Knowledge Management Management and Organizational Practices

Abstract

Abstract This study investigates the impact of the structural adjustment program (SAP) on business practices in an emerging African country. The research instrument was based on constructs of business strategy, organizational culture, and market orientation. Compilation of the research data was achieved through in‐depth interviews and a self‐administered mail survey. The findings provide evidence of a positive influence of SAP‐induced strategies and certain culture types on the level of firm market orientation. The article concludes with a discussion on management implications as well as directions for future research. © 1998 John Wiley & Sons, Inc.

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 2000Marketing management: analysis. planning. implementation and control 1995Market Orientation and the Learning Organization 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1983Concepts of Culture and Organizational Analysis 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 1983A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis

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