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Global Marketing Management
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  • 2018Coordination of efforts in disaster relief supply chains: the moderating role of resource scarcity and redundancy90 cited
  • 2006Issues and Perspectives in Global Customer Relationship Management82 cited
  • 2010Disneyland Paris: a case analysis demonstrating how glocalization works65 cited
  • 2001Market Orientation62 cited
  • 2007Political risk and the internationalization of firms: An empirical study of Canadian‐based export and FDI firms54 cited
  • 2020The role of consumption orientation in consumer food preferences in emerging markets50 cited
  • 2020PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA PT. SATRIA NUSANTARA JAYA42 cited
  • 2007Global Brand Expansion38 cited
  • 2009Global supplier selection strategies and implications for supplier performance: Turkish suppliers’ perception37 cited
  • 2015Collaborative Negotiation Platform using a Dynamic Multi-Criteria Decision Model36 cited
  • 2023Corporate sustainability performance and profitability: The moderating role of liquidity and stock price volatility - evidence from Jordan33 cited
  • 2001Internationales Marketing30 cited
  • 2022The future of private-label markets: A global convergence approach27 cited
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The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market
20 cited
  • 2006Competências empreendedoras de dirigentes de empresas brasileiras de médio e grande porte que atuam em serviços da nova economia19 cited
  • 2015The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry17 cited