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Modeling Satisfied and Dissatisfied Customers in a B2B Setting
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  • 2021Examining the relative influence of multidimensional customer service relationships in the food delivery application context52 cited
  • 2017Impact of brand familiarity on brands experience dimensions for financial services brands51 cited
  • 2015An investigation of antecedents and consequences of brand love in India49 cited
  • 2017Linking positive psychological capital with customer value co-creation47 cited
  • 2019The relationships of brand experience, sports event image and loyalty47 cited
  • 2019Relationships between restaurant attachment, experiential relationship quality and experiential relationship intentions: The case of single friendly restaurants in Taiwan47 cited
  • 2016An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates46 cited
  • 2020Investigating the consequences of theme park experience through the lenses of self-congruity and flow45 cited
  • 2021Switching behaviors toward green brands: evidence from emerging economy45 cited
  • 2015Intellectual capital through the eyes of the consumer44 cited
  • 2020Turning Your Customers into Brand Evangelists: Evidence from Cruise Travelers43 cited
  • 2016Does social currency matter in creation of enhanced brand experience?38 cited
  • 2021Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix

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  • 2018Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"33 cited
  • 2019Effects of customer perceptions in multichannel retail banking33 cited
  • 2019Creating consumer-based brand equity for customers by brand experience32 cited