SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Value‐added Public Relations: The Secret Weapon of Integrated Marketing · Study

ArticleShelves

ArticleValue‐added Public Relations: The Secret Weapon of Integrated Marketing

Unknown author1999

Article1999

Value‐added Public Relations: The Secret Weapon of Integrated Marketing

Unknown author

31 citations·0/0 files stored·Journal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Public Relations and Crisis Communication

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 31 citations exist upstream.

Cited by

2002Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey 2008Enlightened Communication Is the Key to Building Relationships 2006“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey 2007Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield 2011The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan 2016Espacio compartido: Modelo de relación biblioteca - comunidad basado en la participación ciudadana y la teoría de los stakeholders

Details

Year1999

Typearticle

Published1999-12-01

VenueJournal of Consumer Marketing

ISSN-L0736-3761

Languageen

Citations31

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1108/jcm.1999.16.6.616.4

openalex_workW1519740936

Links

Imported from OpenAlex (CC0) — nothing here is generated.