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Value‐added Public Relations: The Secret Weapon of Integrated Marketing
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Value‐added Public Relations: The Secret Weapon of Integrated Marketing (1999)Value‐added Public Relations: The Secret …Espacio compartido: Modelo de relación biblioteca - comunidad basado en la participación ciudadana y la teoría de los stakeholders (2016)Espacio compartido: Modelo de…The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan (2011)The role of market-oriented r…Businesses’ social involvement through public relations: A critical comparison of market-oriented and reflective paradigms of public relations (2009)Businesses’ social involvemen…Enlightened Communication Is the Key to Building Relationships (2008)Enlightened Communication Is …Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield (2007)Meaning transfer in sports ne…“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey (2006)“Order three advertisements a…Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey (2002)Broad-based and Targeted Spon…Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)The Commitment-Trust Theory of Relationship Marketing (1994)The balanced scorecard: Translating strategy into action (1997)Effective Public Relations (1967)A General Theory of Marketing Ethics (1986)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Ethical Weaknesses in Emergency Communication Between National Authorities and the Public (2009)The Dialogic Imagination: Four Essays (1981)The fifth discipline, the art and practice of the learning organization (1991)Sensemaking in Organizations (1996)Theories of Human Communication (1978)Manufacturing Consent: The Political Economy of the Mass Media. (1989)A First Look at Communication Theory (1994)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts (1998)Strategic management a stakeholder approach (2010)Stakeholder Theory: The State of the Art (2017)Designing Qualitative Research (1990)Service management and marketing: managing the moments of truth in service competition (1990)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)‘It’s just girls’ hockey’: Troubling progress narratives in girls’ and women’s sport (2016)Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia (2017)The role of sports marketing in attracting audiences towards less popular sports (2020)The Influence of Source Credibility on Communication Effectiveness (1951)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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  • 2002Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey22 cited
  • 2008Enlightened Communication Is the Key to Building Relationships17 cited
  • 2006“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey13 cited
  • 2007Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield13 cited
  • 2011The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan9 cited
  • 2009Businesses’ social involvement through public relations: A critical comparison of market-oriented and reflective paradigms of public relations6 cited
  • 2016Espacio compartido: Modelo de relación biblioteca - comunidad basado en la participación ciudadana y la teoría de los stakeholders1 cited

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