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Virtualization of Marketing
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Virtualization of Marketing (2012)Virtualization of MarketingStrategic Outsourcing (2011)Strategic OutsourcingManaging Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box (2007)Managing Firm Resources in Dy…e-Business Strategies for Virtual Organizations (2007)e-Business Strategies for Vir…Understanding the virtuality of virtual organizations (2006)Understanding the virtuality …Partnership alliances in virtual markets (2003)Partnership alliances in virt…Internet marketing: strategy, implementation and practice (2003)Internet marketing: strategy,…Eight questions for customer knowledge management in e‐business (2002)Eight questions for customer …Internet Marketing: Strategy, Implementation and Practice (2000)Internet Marketing: Strategy,…Net gain: Expanding markets through virtual communities (1999)Net gain: Expanding markets t…Business transformation on the Internet (1999)Business transformation on th…Real Strategies for Virtual Organizing (1998)Real Strategies for Virtual O…Net Gain: Expanding Markets Through Virtual Communities (1998)Net Gain: Expanding Markets T…Managing in the marketspace (1995)Managing in the marketspaceInteractive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…A Dynamic Theory of Organizational Knowledge Creation (1994)The Knowledge-Creating Company (1995)The Knowledge-Creating Company (1998)Customer Knowledge Management Competence: Towards a Theoretical Framework (2005)Gaining customer knowledge through analytical CRM (2005)Customer knowledge management via social media: the case of Starbucks (2013)Firm Resources and Sustained Competitive Advantage (1991)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)Entrepreneurship and Dynamic Capabilities: A Review, Model and Research Agenda* (2006)Resource Orchestration to Create Competitive Advantage (2010)The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms (2014)Do electronic marketplaces lower the price of goods? (1998)Innovation strategies and technology for experience-based tourism (2002)Past, Present, and Future of Electronic Word of Mouth (EWOM) (2020)Value creation in E‐business (2001)The Business Model in Practice and its Implications for Entrepreneurship Research (2009)Developing a unified framework of the business model concept (2010)The 4S Web-Marketing Mix model (2002)The impact of E-marketing use on small business enterprises' marketing success (2011)Foundations of Social Media Marketing (2014)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Prospects for Personalization on the Internet (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Intentional social action in virtual communities (2002)Some antecedents and effects of trust in virtual communities (2002)Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities (2007)The influence of information and communication technology (ICT) on future foresight processes — Results from a Delphi survey (2013)The ‘online high street’ or the high street online? The implications for the urban retail hierarchy (2017)An Evaluation of Cyber-Bookshops: The WebQual Method (2001)Wireless digital advertising: nature and implications (2002)The role of dynamic capabilities in e-business transformation (2003)The Wisdom of Consumer Crowds (2008)The influence of C2C communications in online brand communities on customer purchase behavior (2009)Virtual communities: A marketing perspective (2009)
this work references cited by second hop

References

  • 2007Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box3,694 cited
  • 1999Net gain: Expanding markets through virtual communities1,673 cited
  • 1998Net Gain: Expanding Markets Through Virtual Communities740 cited
  • 1998Real Strategies for Virtual Organizing658 cited
  • 2000Internet Marketing: Strategy, Implementation and Practice550 cited
  • 1995Managing in the marketspace471 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 2003Internet marketing: strategy, implementation and practice394 cited
  • 1999Business transformation on the Internet182 cited
  • 2002Eight questions for customer knowledge management in e‐business158 cited
  • 2011Strategic Outsourcing114 cited
  • 2006Understanding the virtuality of virtual organizations56 cited
  • 2007e-Business Strategies for Virtual Organizations36 cited
  • 2003Partnership alliances in virtual markets35 cited

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