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1 The Rationale for International Marketing 2 Appreciating the International Economic and Financial Environment 3 Catering for the Cultural Environment of International Business 4 Avoiding the Pitfalls of the International Political and Legal Environment 5 The Information Technology Environment 6 Researching International Markets 7 International Market Selection and Entry 8 Modifying Products for International Markets 9 Marketing Services Internationally 10 Promotions in International Marketing 11 International Pricing for Profit 12 Effective International Distribution 13 Planning and Strategy for International Marketing 14 Gaining International Competitive Advantage 15 International Competitive Marketing Strategy and Competitive Position 16 Globalisation 17 Relationships, Networks and Strategic Alliances 18 Contemporary Challenges in International Marketing 19 Electronic Commerce in International Marketing
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