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The effects of advertising on retail price competition under vertical restraint · Study

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ArticleThe effects of advertising on retail price competition under vertical restraint

Miao‐Ling Chen2002

Article2002

The effects of advertising on retail price competition under vertical restraint

Miao‐Ling Chen

9 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1988On the Evaluation of Structural Equation Models 1961The Economics of Information 1974Advertising as Information 1972Consumer Demand. A New Approach.1984An Economic Theory of Vertical Restraints 1964Advertising and Competition 1972The economics of advertising 1957Barriers to New Competition

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Year2002

Typearticle

Published2002-10-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(01)00322-8

openalex_workW1521427436

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