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The economics of advertising · Study

ThesisThe economics of advertising

Richard Schmalensee1972

OA

Thesisgreen1972

The economics of advertising

Richard Schmalensee

389 citations·0/0 files stored·DSpace@MIT (Massachusetts Institute of Technology)

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

Abstract

Thesis: Ph. D., Massachusetts Institute of Technology, Department of Economics, 1970

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1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods 1998Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations 1988Why Do Corporations Give to Charity?1989Chapter 16 Inter-industry studies of structure and performance 1979Feature Article—Aggregate Advertising Models: The State of the Art 2001Empirically Distinguishing Informative and Prestige Effects of Advertising 1979The effect of advertising on competition: a survey 1994To Extend or Not to Extend: Success Determinants of Line Extensions

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Year1972

Typethesis

Published1972-01-01

VenueDSpace@MIT (Massachusetts Institute of Technology)

Languageen

Citations389

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW2119084000

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