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The economics of advertising
0 references·16 citing·57 second hopsampled
The economics of advertising (1972)The economics of advertisingBrand Capital and Firm Value (2012)Brand Capital and Firm ValueChapter 22 Economics of Conflict: An Overview (2007)Chapter 22 Economics of Confl…Economics of Conflict: An Overview (2006)Economics of Conflict: An Ove…Empirically Distinguishing Informative and Prestige Effects of Advertising (2001)Empirically Distinguishing In…Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Evaluating the Potential of I…Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Caveat Emptor: The Constructi…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…Chapter 16 Inter-industry studies of structure and performance (1989)Chapter 16 Inter-industry stu…Why Do Corporations Give to Charity? (1988)Why Do Corporations Give to C…An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)An Empirical Analysis of Dyna…The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Development of the Hierar…Tobin's q, Unionization, and the Concentration-Profits Relationship (1984)Tobin's q, Unionization, and …Intangible Capital Aspects of Advertising and R & D Expenditures (1982)Intangible Capital Aspects of…The effect of advertising on competition: a survey (1979)The effect of advertising on …Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Industrial Research and Development, Intangible Capital Stocks, and Firm Profit Rates (1978)Industrial Research and Devel…The Logic of Collective Action (1965)The Logic of Collective Action. 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Evidence from a panel of manufacturing firms in France, Germany, and Italy (2006)What financial and non‐financial information on intangibles is value‐relevant? A review of the evidence (2008)Conditional logit analysis of qualitative choice behavior (1972)Optimal Advertising Policy Under Dynamic Conditions (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Barriers to New Competition (1957)Industry Structure, Market Rivalry, and Public Policy (1973)Rivalry, strategic groups and firm profitability (1993)Unemployment (2005)Antitrust Evaluation of Horizontal Mergers: An Economic Alternative to Market Definition (2010)
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  • 1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods883 cited
  • 1998Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations561 cited
  • 1988Why Do Corporations Give to Charity?549 cited
  • 1989Chapter 16 Inter-industry studies of structure and performance423 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 2001Empirically Distinguishing Informative and Prestige Effects of Advertising338 cited
  • 1979The effect of advertising on competition: a survey310 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 2006Economics of Conflict: An Overview286 cited
  • 1982Intangible Capital Aspects of Advertising and R & D Expenditures274 cited
  • 1984Tobin's q, Unionization, and the Concentration-Profits Relationship274 cited
  • 1987The Development of the Hierarchy of Effects: An Historical Perspective232 cited
  • 1988An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry232 cited
  • 2007Chapter 22 Economics of Conflict: An Overview229 cited

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1978
Industrial Research and Development, Intangible Capital Stocks, and Firm Profit Rates
227 cited
  • 2012Brand Capital and Firm Value219 cited