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ArticleBrand Capital and Firm Value

Frederico Belo2012

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Articlegreen2012

Brand Capital and Firm Value

Frederico Belo · Xiaoji Lin · Maria Ana Vitorino

219 citations·0/0 files stored·Review of Economic Dynamics

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Financial Markets and Investment Strategies Corporate Finance and Governance Intellectual Capital and Performance Analysis

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References

1993Common risk factors in the returns on stocks and bonds 1987A Simple Model of Capital Market Equilibrium with Incomplete Information 1979Issues in Assessing the Contribution of Research and Development to Productivity Growth 1995The New Issues Puzzle 1991Managing brand equity : capitalizing on the value of a brand name.1995Size and Book-to-Market Factors in Earnings and Returns 1974Advertising as Information 1982Tobin's Marginal q and Average q: A Neoclassical Interpretation

Cited by

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Year2012

Typearticle

Published2012-01-01

VenueReview of Economic Dynamics

ISSN-L1094-2025

Languageen

Citations219

Files0 public / 0

ShelfFinancial Markets and Investment Strategies

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doi10.1016/j.red.2013.05.001

openalex_workW3123548941

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2026

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