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Cited by

• 2020The Impact of COVID-19 on Consumers: Preparing for Digital Sales447 cited
• 2012The impact of cultural differences on technology adoption328 cited
• 2005An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion315 cited
• 2002Investigating New Product Diffusion Across Products and Countries300 cited
• 2018A bibliometric review of the innovation adoption literature282 cited
• 2011Opinion Leaders' Role in Innovation Diffusion: A Simulation Study229 cited
• 2001Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation208 cited
• 2007Targeting and timing promotional activities: An agent-based model for the takeoff of new products199 cited
• 2003Product Complements and Substitutes in the Real World: The Relevance of “Other Products”192 cited
• 2002Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint186 cited
• 2010Adoption Versus Adaptation, with Emphasis on Climate Change185 cited
• 2010The Effects of Market Network Heterogeneity on Innovation Diffusion: An Agent‐Based Modeling Approach183 cited
• 2007A Critical Review of Marketing Research on Diffusion of New Products183 cited
• 2015