Sales Forecasting Management: A Demand Management Approach

John T. Mentzer · Mark A. Moon

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Forecasting Techniques and Applications Supply Chain and Inventory Management Innovation Diffusion and Forecasting

Abstract

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

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