Marketing Financial Services

Jillian Dawes Farquhar · Arthur Meidan

157 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Marketing and financial services: - an overview The financial services environment The Financial Services Customer Segmenting& Targeting the Financial Services Marketplace Information for marketing financial services Relationship Marketing in Financial Services Building and sustaining the financial services brand Creating value: the financial services product Pricing and Value in Financial Services Distributing Financial Services Communicating in the Marketing of Financial Services Marketing Strategies in Financial Services

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 157 citations exist upstream.

Cited by

2010The effect of retail service quality and product quality on customer loyalty 2005Pricing objectives and pricing methods in the services sector 1995Strategic benchmarking:1999Issues and challenges in the positioning of service brands: a review 2009Customers Satisfaction in Malaysian Islamic Banking 2009Assessing the outcomes of Generation‐Y customers' loyalty 1997Corporate identity and private banking: a review and case study 2005A research agenda for investigation of product innovation in the financial services sector

Imported from OpenAlex (CC0) — nothing here is generated.