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- 1991The theory of planned behavior90,729 cited
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- 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
- 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
- 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
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- 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model6,658 cited
- 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
- 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
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- 1996A critical assessment of potential measurement biases in the technology acceptance model: three experiments1,420 cited
- 2000A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes1,236 cited
- 1985
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