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ArticleIndustrial buyer behavior at trade shows

Daniel C. Bello1992

Article1992

Industrial buyer behavior at trade shows

Daniel C. Bello

94 citations·0/0 files stored·Journal of Business Research

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Conferences and Exhibitions Management Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1977Estimating Nonresponse Bias in Mail Surveys 1984Organizations: Rational, Natural, and Open Systems.1986Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness 1970A Formal Theory of Differentiation in Organizations 1990Adaptive Selling: Conceptualization, Measurement, and Nomological Validity 1967Industrial buying and creative marketing 1982Role Theory: Expectations, Identities, and Behaviors.1973ORGANIZATIONS: STRUCTURE AND PROCESS. By Richard Hall. Englewood Cliffs: Prentice-Hall, 1972. 348 pp. $8.95

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Year1992

Typearticle

Published1992-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations94

Files0 public / 0

ShelfConferences and Exhibitions Management

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doi10.1016/0148-2963(92)90005-v

openalex_workW1524583780

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