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Reality in Advertising · Study

BookReality in Advertising

Rosser Reeves1961

Book1961

Reality in Advertising

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Marketing and Advertising Strategies American History and Culture Media, Gender, and Advertising

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2011The uninvited brand 1990The role of attitude objects in attitude functions 2018Conceptualizing and communicating value in business markets: From value in exchange to value in use 2008Who’s messing with my mind?2007Understanding price premium for grocery products: a conceptual model of customer‐based brand equity 1982The Effects of Humor on Attention in Magazine Advertising 2007Greedoid-Based Noncompensatory Inference 2005How marketers can use celebrities to sell more effectively

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Year1961

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Published1961-01-01

Languageen

Citations202

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ShelfMarketing and Advertising Strategies

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openalex_workW1524730382

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