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Reality in Advertising
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Reality in Advertising (1961)Reality in AdvertisingStrategic Brand Management (2023)Strategic Brand ManagementToward a comprehensive framework of value proposition development: From strategy to implementation (2020)Toward a comprehensive framew…Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Conceptualizing and communica…Stratification and segmentation: Social class in consumer behavior (2016)Stratification and segmentati…Brands and Their Meaning Makers (2015)Brands and Their Meaning Make…Advertising to businesses: Does creativity matter? (2015)Advertising to businesses: Do…The uninvited brand (2011)The uninvited brandWho’s messing with my mind? 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(2001)Point of View: Does Advertisi…The role of attitude objects in attitude functions (1990)The role of attitude objects …The Effects of Humor on Attention in Magazine Advertising (1982)The Effects of Humor on Atten…Evolving to a New Dominant Logic for Marketing (2003)Metaphors We Live By (2003)Marketplace Tensions in Extraordinary Experiences (2010)The Interpretation of Cultures (2017)Social media influencers’ narrative strategies to create eWOM: A theoretical contribution (2020)How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure (2021)Stereotypes and prejudice: Their automatic and controlled components. (1989)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Measuring individual differences in implicit cognition: The implicit association test. 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  • 2016Stratification and segmentation: Social class in consumer behavior95 cited
  • 2020Toward a comprehensive framework of value proposition development: From strategy to implementation

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89 cited
  • 2023Strategic Brand Management84 cited