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ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BANDENG PRESTO (Studi kasus pada konsumen di Bandeng Presto Semarang)
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ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BANDENG PRESTO (Studi kasus pada konsumen di Bandeng Presto Semarang) (2012)ANALISIS PENGARUH CITRA MEREK, PERSEPSI K…Manajemen Pemasaran Jilid 2 (2009)Manajemen Pemasaran Jilid 2PENGARUH ELEMEN EKUITAS MEREK TERHADAP RASA PERCAYA DIRI PELANGGAN DI SURABAYA ATAS KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA (2007)PENGARUH ELEMEN EKUITAS MEREK…Metode Penelitian Manajemen : Pedoman Penelitian untuk Penulisan Skripsi Tesis dan Desrtasi Ilmu Manajemen (2006)Metode Penelitian Manajemen :…Strategi Perluasan Merek dan Loyalitas Konsumen (2005)Strategi Perluasan Merek dan …Brand Equity Ten : Strategy Memimpin Pasar (2005)Brand Equity Ten : Strategy M…Dasar-dasar pemasaran (2004)Dasar-dasar pemasaranThe effect of the brand on perceived quality of food products (2003)The effect of the brand on pe…Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek (2001)Strategi menaklukkan pasar: m…Prinsip-prinsip pemasaran (2001)Prinsip-prinsip pemasaranBook Review: Consumer Behaviour 2nd Edition (2001)Book Review: Consumer Behavio…Pengantar bisnis modern (1998)Pengantar bisnis modernMetodologi Penelitian Aplikasi dalam Pemasaran (1997)Metodologi Penelitian Aplikas…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Delivering Quality Service (1990)Delivering Quality ServiceStrategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Whence Consumer Loyalty? (1999)Marketing management: analysis. planning. implementation and control (2000)IMC antecedents and the consequences of planned brand identity in higher education (2017)The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image (2017)Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018)Marketing Research (1970)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating measures of facets of customer-based brand equity (2003)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The theory of planned behavior (1991)Advances in Consumer Research (1992)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Gazing from home: Cultural tourism and art museums (2010)Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance‐related consumption (2012)Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations (2013)The Model Of Product Quality, Promotion, Price, And Purchase Decisions (2018)Analisis Kepuasan Pelanggan Elektronik Shopee menggunakan Metode E-Service Quality dan Kartesius (2021)Factors Influencing Purchase Decision of Chinese Consumer under Live Streaming E-Commerce Model (2021)Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice (2017)Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger (2020)FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY (2021)Analisis Industri Retail Nasional (2011)Shariah Compliant Model of Business Entities (2011)Pengaruh Persepsi Kualitas Pelayanan Terhadap Niat Pembelian Ulang pada Toko Buku Gramedia Yogyakarta (2013)DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS (1994)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Building and testing theories of decision making by travellers (2004)ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli Produk Bandeng Juwana Elrina Semarang) (2012)Factors Affecting Firms Value of Indonesia Public Manufacturing Firms (2014)PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (2022)Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya) (2017)Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang) (2019)PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE (2020)PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA CV USAHA MANDIRI JAKARTA SELATAN (2019)Pengaruh Promosi dan Saluran Distribusi Terhadap Volume Penjualan Sosis BE MART Cabang Bima. (2020)Pengaruh Pergantian Manajemen, Kesulitan Keuangan, Ukuran KAP, dan Audit Delay terhadap Auditor Switching (2023)
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References

  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 1990Delivering Quality Service1,326 cited
  • 2001Prinsip-prinsip pemasaran755 cited
  • 2001Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek373 cited
  • 2004Dasar-dasar pemasaran331 cited
  • 2001Book Review: Consumer Behaviour 2nd Edition157 cited
  • 2003The effect of the brand on perceived quality of food products149 cited
  • 2006Metode Penelitian Manajemen : Pedoman Penelitian untuk Penulisan Skripsi Tesis dan Desrtasi Ilmu Manajemen147 cited
  • 1997Metodologi Penelitian Aplikasi dalam Pemasaran147 cited
  • 1998Pengantar bisnis modern91 cited
  • 2009Manajemen Pemasaran Jilid 288 cited
  • 2007PENGARUH ELEMEN EKUITAS MEREK TERHADAP RASA PERCAYA DIRI PELANGGAN DI SURABAYA ATAS KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA24 cited
  • 2005Strategi Perluasan Merek dan Loyalitas Konsumen20 cited
  • 2005Brand Equity Ten : Strategy Memimpin Pasar13 cited

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