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The Effect of Full Body Versus Partial Body Graphic Labelling on Beverage Packaging
5 references·2 citing·28 second hop
The Effect of Full Body Versus Partial Body Graphic Labelling on Beverage Packaging (2014)The Effect of Full Body Versus Partial Bo…The Effect of Modifying Structure to Display Product Versus Graphical Representation on Packaging (2012)The Effect of Modifying Struc…Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007)Visual influence on in-store …Measuring word recognition in reading: eye movements and event-related potentials (2003)Measuring word recognition in…Gaining competitive advantage from packaging and labelling in marketing communications (1998)Gaining competitive advantage…Food packaging — Principles and practice (1993)Food packaging — Principles a…The Role of Secondary Packaging on Brand Awareness: Analysis of 2 L Carbonated Soft Drinks in Reusable Shells Using Eye Tracking Technology (2017)The Role of Secondary Packagi…Research on the Novel Mode of Plane Graphic Design from the Angle of Visual Language Transmitting (2016)Research on the Novel Mode of…The verbal and visual components of package design (2000)Packaging communication: attentional effects of product imagery (2001)The importance of packaging attributes: a conjoint analysis approach (2007)Measuring Physiological Arousal Towards Packaging: Tracking Electrodermal Activity Within the Consumer Shopping Environment (2015)Relationship between eye fixation patterns and Kansei evaluation of 3D chair forms (2017)the impact of packaging transparency on product attractiveness (2017)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Psychology of Attitudes (1997)Linking packaging to marketing: how packaging is influencing the marketing strategy (2013)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)The role of packaging within marketing and value creation (2016)Food packaging design and consumer perception of the product quality, safety, healthiness and preference (2020)The span of the effective stimulus during a fixation in reading (1975)A distributed, developmental model of word recognition and naming. (1989)Eye movements in reading and information processing: 20 years of research. (1998)Cross-talk between Language Processes and Overt Motor Behavior in the First 200 msec of Processing (2006)Emotion and attention in visual word processing—An ERP study (2008)The what, when, where, and how of visual word recognition (2013)Seeing things: consumer response to the visual domain in product design (2004)Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging (2024)Advances in Consumer Research (2025)Effects of product unit image on consumption of snack foods (2010)Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012)The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)Pricing, replenishment and preservation technology investment decisions for non-instantaneous deteriorating items (2018)Review on metal packaging: materials, forms, food applications, safety and recyclability (2019)Technologies and policies to decarbonize global industry: Review and assessment of mitigation drivers through 2070 (2020)
this work references cited by second hop

References

  • 1993Food packaging — Principles and practice999 cited
  • 2003Measuring word recognition in reading: eye movements and event-related potentials472 cited
  • 2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design319 cited
  • 1998Gaining competitive advantage from packaging and labelling in marketing communications150 cited
  • 2012The Effect of Modifying Structure to Display Product Versus Graphical Representation on Packaging29 cited

Cited by

  • 2017The Role of Secondary Packaging on Brand Awareness: Analysis of 2 L Carbonated Soft Drinks in Reusable Shells Using Eye Tracking Technology9 cited
  • 2016Research on the Novel Mode of Plane Graphic Design from the Angle of Visual Language Transmitting1 cited

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