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Competitive advantage through sponsorship

16 references·16 citing·29 second hopsampled

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References

1991Firm Resources and Sustained Competitive Advantage48,209 cited
2004Firm resources and sustained competitive advantage38,157 cited
1997Dynamic capabilities and strategic management34,723 cited
1984A resource‐based view of the firm25,618 cited
1993The cornerstones of competitive advantage: A resource‐based view10,742 cited
1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation9,697 cited
1993Strategic assets and organizational rent8,402 cited
1989Asset Stock Accumulation and Sustainability of Competitive Advantage8,348 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1994The Capabilities of Market-Driven Organizations6,532 cited
2001Is the Resource-Based "View" a Useful Perspective for Strategic Management Research?4,459 cited
1991Towards a dynamic theory of strategy3,948 cited
1995The Comparative Advantage Theory of Competition2,727 cited
1990Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage2,693 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited

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1992The strategic analysis of intangible resources2,551 cited

Cited by

2006Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand200 cited
2019Sponsorship-linked marketing: research surpluses and shortages194 cited
2010Does sponsorship work in the same way in different sponsorship contexts?190 cited
2009Management, strategic management theories and the linkage with organizational competitive advantage from the resource-based view115 cited
2013Cultural Entrepreneurship: The Impact of Social Networking on Success103 cited
2015Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage77 cited
2014Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time76 cited
2011Sponsorship‐linked marketing: a set of research propositions75 cited
2012THE RELATIONSHIP BETWEEN ORGANISATIONAL RESOURCES, CAPABILITIES, SYSTEMS AND COMPETITIVE ADVANTAGE73 cited
2015Strategic sponsoring in professional sport: a review and conceptualization71 cited
2010THE RELATIONSHIP BETWEEN ORGANISATIONAL COMPETITIVE ADVANTAGE AND PERFORMANCE MODERATED BY THE AGE AND SIZE OF FIRMS71 cited
2010A review on the relationship between organizational resources, competitive advantage and performance67 cited
2008Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl60 cited
2012The effects of sports sponsorship: A review and research agenda59 cited
2013The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity58 cited
2012Unmasking the ambushers: conceptual framework and empirical evidence58 cited