Merchandising: Theory, Principles, and Practice

Abstract

* Merchandising Theory - Merchandising Concepts - Merchandising Technology - Merchandising Systems * Merchandise Planning - Fundamentals of Merchandise Planning - Merchandising Perspectives on Pricing - Planning and Controlling Merchandise Budgets - Planning and Controlling Merchandise Assortments * Developing and Presenting Product Lines - Developing Product Lines - Presenting Product Lines - Global Sourcing - Customer/Vendor Relationships * Career Opportunities - Merchandising-Related Career Development NEW TO THIS EDITION / CD-ROM FEATURES Learning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2] * Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising * Updated tables, pricing calculations and additional mathematical explanations * Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications

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