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Merchandising: Theory, Principles, and Practice
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  • 2009Evaluative criteria for sleepwear: a study of privately consumed product in the People's Republic of China31 cited
  • 2024Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda29 cited
  • 2018Financial productivity issues of offshore and “Made-in-USA” through reshoring27 cited
  • 2009Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model25 cited
  • 2024Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior17 cited
  • 2018Modelling the strengthening factors for competitive position of apparel retailing in India16 cited
  • 2015Exploring replenishment in the luxury fashion Italian firms: evidence from case studies14 cited
  • 2014Computer design and digital fit of clothing11 cited

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  • 2005Enhancing international dimensions in apparel and merchandising curricula in the USA11 cited
  • 2017Drivers of Consumer Decision Making- Comparative Analysis of Behavioral and Neuroeconomics Models5 cited