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• 2017Examining online social brand engagement: A social presence theory perspective236 cited
• 2007An exploratory study of implementation of customer relationship management strategy165 cited
• 2005Relationship marketing: schools of thought and future research directions131 cited
• 2011Alliance contracting: adding value through relationship development121 cited
• 2006Mapping the re‐engagement of CRM with relationship marketing120 cited
• 2013How relational capital mediates the effect of corporate reputation on competitive advantage: Evidence from Taiwan high-tech industry82 cited
• 2005Relationship marketing and university-industry linkages: A conceptual framework73 cited
• 2008A relationship approach to construction supply chains69 cited
• 2013Exploring Social Network Dynamics Driving Knowledge Management for Innovation69 cited
• 2003E‐relationships – emergence and the small firm64 cited
• 2005Customer relationship management: the case of a European bank61 cited
• 2009Building capability in construction projects: a relationship‐based approach61 cited
• 2002Relationships and technology: strategic implications53 cited
• 2004A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships