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ArticleRelationship Marketing in 2015:

Audrey Bonnemaizon2007

Article2007

Relationship Marketing in 2015:

Audrey Bonnemaizon · Bernard Covà · Marie-Claude Louyot

110 citations·0/0 files stored·European Management Journal

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1984Content Analysis: An Introduction to its Methodology.1994The Commitment-Trust Theory of Relationship Marketing 2019Content Analysis: An Introduction to Its Methodology 2003Evolving to a New Dominant Logic for Marketing 1987Developing Buyer-Seller Relationships 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2001Brand Community 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

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1998Relationship Marketing in Practice 2014Online relationship quality: scale development and initial testing 2015Can complaint-handling efforts promote customer engagement?2018Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening 2019Examining the effects of mutual information sharing and relationship empathy: A social penetration theory perspective 2011The Role of Relationship Marketing in Customer Orientation Process in the Banking Industry with focus on Loyalty (Case Study: Banking Industry of Iran)

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Year2007

Typearticle

Published2007-02-01

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations110

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.emj.2006.12.002

openalex_workW1538750571

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2004Proprietary versus internet technologies and the adoption and impact of electronic marketplaces

2017The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services