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Relationship Marketing in 2015:

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References

1984Content Analysis: An Introduction to its Methodology.24,312 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
2019Content Analysis: An Introduction to Its Methodology15,420 cited
2003Evolving to a New Dominant Logic for Marketing14,777 cited
1987Developing Buyer-Seller Relationships9,139 cited
1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
2001Brand Community3,994 cited
2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
1999The experience economy: work is theatre & every business a stage2,681 cited
2004The future of competition: co-creating unique value with customers2,174 cited
2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
2005A Strategic Framework for Customer Relationship Management2,094 cited
2012The Experience Economy1,886 cited
2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

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1,364 cited

2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited

Cited by

1998Relationship Marketing in Practice105 cited
2014Online relationship quality: scale development and initial testing99 cited
2015Can complaint-handling efforts promote customer engagement?84 cited
2018Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening79 cited
2019Examining the effects of mutual information sharing and relationship empathy: A social penetration theory perspective73 cited
2011The Role of Relationship Marketing in Customer Orientation Process in the Banking Industry with focus on Loyalty (Case Study: Banking Industry of Iran)71 cited
2004Proprietary versus internet technologies and the adoption and impact of electronic marketplaces50 cited
2017The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services49 cited
2020Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities44 cited
2014Relational marketing: development, debates and directions44 cited
2020Research as a Base for Sustainable Development of Universities: Using the Delphi Method to Explore Factors Affecting International Publishing among Vietnamese Academic Staff42 cited
1998Information Sources Used by an Organization During a Complex Decision Process40 cited
2015Co-management of purchasing and marketing: Why, when and how?35 cited
2016Divided attitudinal loyalty and customer value: role of dealers in an indirect channel30 cited
2017Understanding the long-term implications of retailer returns in business-to-business relationships28 cited
2021Redefining brand hijacking from a non-collaborative brand co-creation perspective23 cited