War for talents!?

Gudrun Vater

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Human Resource and Talent Management Management and Organizational Practices Employer Branding and e-HRM

Abstract

Wenn die Diagnose des Trendforschers Matthias Horx zutrifft - und vieles spricht dafür -, „dass sich die meisten Firmen in einem recht turbulenten Übergang befinden von den alten, industriellen Firmenorganisationen zu dem, was man Wissensorganisation nennen könnte" (Horx-Strathern 2001), dann verwundert es auch nicht, dass Ende der 1990er Jahre erstmals der etwas martialische Begriff „war for talents"* als Kürzel für den härter werdenden Kampf der Unternehmen um die vielbegehrten Leistungsträgerinnen die Runde machte.

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