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New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis
16 references·0 citing·33 second hop
New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis (2008)New Product Preannouncement as a Signalin…Silver Signals: Twenty-Five Years of Screening and Signaling (2001)Silver Signals: Twenty-Five Y…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …New Product Announcement Signals and Incumbent Reactions (1995)New Product Announcement Sign…Toward a theory of competitive market signaling: A research agenda (1991)Toward a theory of competitiv…The Impact of New Product Introductions on the Market Value of Firms (1991)The Impact of New Product Int…New Product Preannouncing Behavior: A Market Signaling Study (1988)New Product Preannouncing Beh…Signaling Games and Stable Equilibria (1987)Signaling Games and Stable Eq…Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Sources of Market Pioneer Adv…Do Higher Prices Signal Higher Quality? (1985)Do Higher Prices Signal Highe…The market for “lemons”: quality uncertainty and the market mechanism (1984)The market for “lemons”: qual…Advertising as a Signal (1984)Advertising as a SignalStrategic Information Transmission (1982)Strategic Information Transmi…The analytic hierarchy process : planning, priority setting, resource allocation (1980)The analytic hierarchy proces…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Job Market Signaling (1973)Job Market SignalingThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Industrial Market Structure and Economic Performance. (1971)Advances in Consumer Research (1983)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Strategic Orientation of the Firm and New Product Performance (1997)First-mover (dis)advantages: retrospective and link with the resource-based view (1998)The Quarterly Journal of Economics (2024)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)The Informational Role of Warranties and Private Disclosure about Product Quality (1981)Biological signals as handicaps (1990)Intrinsic and Extrinsic Motivation (2003)Incentives and Prosocial Behavior (2006)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Strategies of Terrorism (2006)Market Distortions When Agents Are Better Informed: The Value of Information in Real Estate Transactions (2008)The Strategy of Conflict (1960)Reputation and imperfect information (1982)Herd Behavior and Investment (1988)Domestic Political Audiences and the Escalation of International Disputes (1994)Agency Theory: An Assessment and Review (1989)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)The Economics of Privacy (2016)Corporate Green Bonds (2018)An application procedure for DEA (1989)An Analysis of Multi-Criteria Decision Making Methods (2013)A review of multi criteria decision making (MCDM) towards sustainable renewable energy development (2016)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Signaling Theory: A Review and Assessment (2010)The Evolution of Cooperation (1981)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)
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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1973Job Market Signaling16,329 cited
  • 1980The analytic hierarchy process : planning, priority setting, resource allocation6,276 cited
  • 1982Strategic Information Transmission4,289 cited
  • 1987Signaling Games and Stable Equilibria3,227 cited
  • 1984The market for “lemons”: quality uncertainty and the market mechanism2,323 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,192 cited
  • 2001Silver Signals: Twenty-Five Years of Screening and Signaling704 cited
  • 1985Sources of Market Pioneer Advantages in Consumer Goods Industries630 cited
  • 1984Advertising as a Signal614 cited
  • 1991The Impact of New Product Introductions on the Market Value of Firms587 cited
  • 1985Do Higher Prices Signal Higher Quality?488 cited
  • 1991Toward a theory of competitive market signaling: A research agenda406 cited
  • 1988New Product Preannouncing Behavior: A Market Signaling Study289 cited

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1995
New Product Announcement Signals and Incumbent Reactions
280 cited

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