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Professional Accounting Services
6 references·1 citing·27 second hop
Professional Accounting Services (2002)Professional Accounting ServicesRelationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…The Marketing of Professional Services (1984)The Marketing of Professional…Health care advertising: a comparative analysis. (1983)Health care advertising: a co…The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups (1978)The Advertising of Fees and S…Marketing Professional Services (1977)Marketing Professional Servic…The Evolution of Services Advertising in a Services-Driven National Economy (2011)The Evolution of Services Adv…Marketing Intangible Products and Product Intangibles (1981)Analysis of Referral Networks in Marketing: Methods and Illustration (1986)Marketing for Service Industries-A Revie (1993)Word-of-Mouth Effects in Professional Services Buyer Behaviour (1994)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Information and Consumer Behavior (1970)Meta-analysis in social research (1982)Statistical Methods for Meta-Analysis (1988)Services Advertising: An Overview and Summary of Research, 1980–1995 (1997)What does value mean in business‐to‐business professional services? (1997)Drivers of customers’ switching behaviour in Indian banking industry (2014)Classifying Services to Gain Strategic Marketing Insights (1983)The Qualitative Researcher's Companion (2002)Evolving to a New Dominant Logic for Marketing (2003)Word of mouth: understanding and managing referral marketing (1998)Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (2005)Best-Worst Scaling: Theory, Methods and Applications (2015)Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)Factors Affecting the Acceptability of Advertisements among Professionals (1988)Research note: marketing accounting services (1995)Advertising Expenditures by Professionals: An Exploratory Investigation of Dental Practitioners (1990)The Changing Attitudes of CPAs toward Advertising (1991)
this work references cited by second hop

References

  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1977Marketing Professional Services328 cited
  • 1984The Marketing of Professional Services130 cited
  • 1988Meta-Analyses of Attitudes toward Advertising by Professionals93 cited
  • 1978The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups39 cited
  • 1983Health care advertising: a comparative analysis.19 cited

Cited by

  • 2011The Evolution of Services Advertising in a Services-Driven National Economy12 cited

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