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Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons · Study

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ArticleResistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons

Priscilla A. LaBarbera1987

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Articlegreen1987

Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons

Priscilla A. LaBarbera · Srinivas K. Reddy

21 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Pharmaceutical industry and healthcare

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References

2020Innovations of and in Organizations 1979Health Care Advertising: Consumer vs. Physician Attitudes 1978How the Legal Profession Views Legal Service Advertising 1977Advertising in the Professions: The Critical Issues 1978The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups

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1998Content and Strategy in the Entry-Level Advertising Portfolio 2005Advertising Creative Practitioners on the Value of Advertising Education: An Overview 1992Advertising Field Experience and Experiential Learning

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Details

Year1987

Typearticle

Published1987-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1987.12467802

openalex_workW1548766211

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